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Thursday, July 24, 2008

I Should Work in Graphics or in Advertising

I've got an ad coming out in a free magazine that goes to several golf clubs/country clubs in the Vegas Valley. Great pricing on the ad and it runs for a full year in front of the people with the money to buy some quality entertainment.

The guy selling me the ad used the selling point that the professional graphics department would be able to come up with a suitable ad based upon a visit to my website. Naturally I was doubtful. Generally when this sort of creation occurs, the folks have no real idea what to promote, especially since they are not entertainers and are most likely looking for photos to use instead of talking points that would make an impact. Just because you're in graphics or advertising doesn't mean you know jack about selling a comedy juggling act.


Here's the ad they came up with.


See what I mean?
They didn't even get my phone number right.


Undeterred and more than capable of believing in my own abilities I tweaked the ad and sent them my concept. I based it upon their starting point and made it fit with my current promotional campaigns, something I knew they wouldn't be able to do without actually consulting me.

Here's the final version.

It may not be perfect but it is
way better than the first version.

Sometimes I totally rock!

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2 Comments:

Blogger Bud said...

Yeah, you rock. Much better ad. Hope you get some attention with it

4:52 AM

 
Blogger golfwidow said...

You just let your fingers do the ass kicking.

6:45 AM

 

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