To Spend Or Not to Spend
Once again, things around here are FAR TOO SLOW for my tastes. I have some cash to get by and there are a FEW (quite actually, a few) bookings in January, but all this seems to be a bad sign for 2007.
January is rarely a gangbuster month, but it is even more rare that my first real booking is the 18th of the month. Things are bad...AGAIN!
Now I'm trying to keep busy in spite of the inexplicable bad times. E-mails to agencies, getting ready to work on some newer footage for a DVD, and of course, there's the real marketing I have to do.
I'm still quite flush with my "old" Andy Martello brochures and marketing materials. However, I've got three new brochures all designed and ready to print. Click on the images for a larger view. I want to send THOSE out instead of sending out the same crap to the same, and even to the new people. Unfortunately, I don't have them printed and may not be able to do so, given the current downward trend.
To print all three, which is ideal if I want to make a real splash and indicate that there's something NEW in Andy Land, will cost me $1,200.00 for 1000 of each. I could do these brochures one at a time ($400.00 each) and get the rest when the cash is there to spend. I suppose it would provide me an opportunity to get three different pieces of promo into the hands of potential buyers at three different times during the year, which isn't so bad. I just really wanted to have all three ready to go.
Now I have some money saved up, but with the impending move come spring and the fact that we're GOING to take a vacation in April even if we have to ride as stow-aways on the plane, I'm hesitant to tap into my savings. The savings is for emergencies and for the occasional bit of fun. I busted my ass last year to save the cash I have and I want to double that or more this year, assuming anyone wants to freaking hire me.
Oh yeah, I still have to pay bills every month, all month.
I suppose I'll do the three-part marketing push instead of the big splash, if I do anything at all. I just wish that something would give a little and the gigs would come in at a "normal" pace again. I mean, if I can enjoy the same freakishly busy summer this year that I did last year I wouldn't complain too much, right? Shame I'll be out on the street by the end of this month.